Generating new content ideas to market your business can feel like a dreaded chore.
The problem is that you’re busy - you want to share something valuable but you aren’t sure what that is.
Rest assured, you aren’t alone. Better yet, there’s a way out of analysis paralysis and into the content creation flow.
Ease Your Social Media Dread
Recently a writer friend asked me for help. She needed to promote a powerful documentary she produced for a client. This woman is no joke. She’s a brilliant writer and creative director with a long career writing ad copy for top agencies. Yet when it comes to sharing her latest work on social, her creativity doesn’t just end - it comes to a screeching halt.
We went back and forth about different angles to promote the new film. We talked about Facebook and LinkedIn updates but both left her with the all too familiar “social media dread”. That feeling that creeps up when you have to talk about your own work more than once.
She felt like talking about her work more than once was bothering people. Despite the fact that short, high-quality documentaries are so shareable.
While this may be the case with some content, there's a difference when you invest in creating on-topic content. The kind that your followers actually care about. You also have to post it more than once, in different ways, or you won’t reach them.
So how do you create that high-value content your readers actually want?
One of the best ways to create content is to start by asking your clients what they care about. These are the client questions you get over and over. People need that information, that’s why you keep getting the same questions.
It lets people know that hear them, you understand their problems, and are here to help. Having those resources on your website can make the difference between booking a call or not.
A few ways to gather these questions are by:
- Sending an email
- Writing down everything people ask you for a week
By taking their questions and turning it into content, it shows that you can see the greater meaning of it all. You can tell a story they can relate to and give them the big picture. Perspective is key.
Adding this small step to your content creation process will help you generate new ideas. And it has all kinds of unexpected benefits!
3 Things You’ll Gain From Turning Client Questions Into Shareable Content
1) Shows you’re listening to your clients
It positions you as someone who can help. You’re giving people who are checking you out online a sense of who you are and what you’re like to work with. Hearing your ideas, your tone and style gives people a strong sense of you before they reach out.
2) Provides valuable information
You’re showing your expertise and knowledge. Which gains people’s trust. It’s marketing your business in a way that’s being of service. You’re showing that you understand their pain points. You’ve heard this question a million times.
3) You’re helping them grow their business
Providing free resources around something people are struggling with is a great way to follow up after an intro call. We all go through information overload and often forget key things the first time we hear them. Sending a link to relevant resources from your website after a client call is a win-win on both sides. It gives them time to digest the information when they can focus.
Putting it into action
The next time you’re posting to Facebook, writing a blog or sending a newsletter, you can refer to your short list of client questions. It saves hours of agonizing and brainstorming.
If you aren’t sure where to start or want extra support getting there, I invite you to book a free 30 minute consult with me. I would love to help you generate some great ideas and unlock your creativity!
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