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https://images.squarespace-cdn.com/content/v1/5a8b249af14aa1408b2b53a0/1551300441557-BABNH58X6MR00GV6RWDZ/HeadshotSquareSize.jpg Case Study Copywriting for Creative Professionals https://www.jenbaxter.com/why-me daily 0.75 2019-12-27 https://images.squarespace-cdn.com/content/v1/5a8b249af14aa1408b2b53a0/1560890885139-OJ3YAZCG3XXDP26NWI84/JenBaxterCreative-5.jpg Why Me https://images.squarespace-cdn.com/content/v1/5a8b249af14aa1408b2b53a0/1560891695707-0O81QG61HTF4RETPZR97/Website+Camera+Branded.jpg Why Me https://images.squarespace-cdn.com/content/v1/5a8b249af14aa1408b2b53a0/1560891155331-RY7T886K5C77F6BY7EAS/Web+Header+2.jpg Why Me https://images.squarespace-cdn.com/content/v1/5a8b249af14aa1408b2b53a0/1560885911905-BU5RI29ZTYS521H6FCJD/Badge-2019certification-1400x425.png Why Me https://images.squarespace-cdn.com/content/v1/5a8b249af14aa1408b2b53a0/1560890885139-OJ3YAZCG3XXDP26NWI84/JenBaxterCreative-5.jpg Why Me 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This is one of the most poignant lessons I’ve learned in my own personal and creative growth. It was especially true in 2017 when I was the assistant director for a five- day women’s photography camp called Firefly Institute in the Bay Area. A few days before camp was scheduled, fires broke out that devastated Santa Rosa and Sonoma County. https://images.squarespace-cdn.com/content/v1/5a8b249af14aa1408b2b53a0/1560883197706-B6JZ6MTFU5DVANWRLVH4/Artstream.jpg Content Writing Portfolio - Artstream: Bringing Art to the People Melanie Victor-Smith took the concept “Have Art Will Travel” literally with her new mobile art gallery, “Artstream”. With a retrofitted 1954 Airstream she represents local artists who celebrate the beauty of the Bay Area. https://images.squarespace-cdn.com/content/v1/5a8b249af14aa1408b2b53a0/1560883756513-6Y6RB9TTBDT7X7JRB5TJ/Dearman_Agent+Spotlight_Social+Media.jpg Content Writing Portfolio - Keeping Kids in the Classroom: Equity Work in SF Public Schools Keller Williams is one of the largest real estate franchises in the country. The San Francisco office wanted to highlight the philanthropic work agents are doing in their communities. We strategized and created monthly “Spotlight Interviews” to tell those stories. Agents are nominated, by their peers, for a Q&A style piece that’s featured on the Keller Williams SF blog. https://images.squarespace-cdn.com/content/v1/5a8b249af14aa1408b2b53a0/1560884232486-395HRA6ISLY41ISCP9SO/KenShelfProfile-3-2-1024x683.jpg Content Writing Portfolio - Neighbors Matter: Succulence from the Inside Out Two of San Francisco’s premier real estate agents wanted to share stories of the people, businesses and a commitment to community that makes the Bernal Heights neighborhood so different. We strategized and created an editorial calendar that includes interviews, things to do, and the latest restaurant and shop openings, while focusing on the people who make them happen. The goal is to help potential clients understand the neighborhood and the neighbors, in addition to the real estate market, in one of the most expensive cities in the country. https://images.squarespace-cdn.com/content/v1/5a8b249af14aa1408b2b53a0/1560882238418-2MOXKVNLPEEBMUCMIDPO/Bella+Grace+Cover.jpg Content Writing Portfolio - From the Ashes…A Collaboration Rises The company we keep largely determines how we experience life. This is one of the most poignant lessons I’ve learned in my own personal and creative growth. It was especially true in 2017 when I was the assistant director for a five- day women’s photography camp called Firefly Institute in the Bay Area. A few days before camp was scheduled, fires broke out that devastated Santa Rosa and Sonoma County. https://images.squarespace-cdn.com/content/v1/5a8b249af14aa1408b2b53a0/1560883197706-B6JZ6MTFU5DVANWRLVH4/Artstream.jpg Content Writing Portfolio - Artstream: Bringing Art to the People Melanie Victor-Smith took the concept “Have Art Will Travel” literally with her new mobile art gallery, “Artstream”. With a retrofitted 1954 Airstream she represents local artists who celebrate the beauty of the Bay Area. https://images.squarespace-cdn.com/content/v1/5a8b249af14aa1408b2b53a0/1560883756513-6Y6RB9TTBDT7X7JRB5TJ/Dearman_Agent+Spotlight_Social+Media.jpg Content Writing Portfolio - Keeping Kids in the Classroom: Equity Work in SF Public Schools Keller Williams is one of the largest real estate franchises in the country. The San Francisco office wanted to highlight the philanthropic work agents are doing in their communities. We strategized and created monthly “Spotlight Interviews” to tell those stories. Agents are nominated, by their peers, for a Q&A style piece that’s featured on the Keller Williams SF blog. https://images.squarespace-cdn.com/content/v1/5a8b249af14aa1408b2b53a0/1560884232486-395HRA6ISLY41ISCP9SO/KenShelfProfile-3-2-1024x683.jpg Content Writing Portfolio - Neighbors Matter: Succulence from the Inside Out Two of San Francisco’s premier real estate agents wanted to share stories of the people, businesses and a commitment to community that makes the Bernal Heights neighborhood so different. We strategized and created an editorial calendar that includes interviews, things to do, and the latest restaurant and shop openings, while focusing on the people who make them happen. 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