Author Book Page, Email Sequence & Amazon Page
Client: Freeman Fung
Freeman was ready to establish himself as a coach and a thought leader with his travel memoir, Travel to Transform. He was leveraging a loyal community of Mindvalley coaches and people who followed his travels, so the voice and tone of his copy needed to sound like Freeman and show his personality. We set up a sneak peak first chapter and used his nurture sequence to layout for the reader his vision of a thriving global citizen.
Website Book Page with Lead Magnet
It starts with a strong headline to deliver Freeman’s message that Global citizenship is a mindset, an identity, and a new way of seeing the world.
Then highlighting his main testimonials and using their photos gives the page more of a personal touch. Pulling a short quote from the book lets the reader know exactly what they’re in for with Freeman as their guide in this adventure.
Nurture Sequence to connect with readers
Email is the still way to build strong relationships with readers, especially when you get to talk about travel and personal transformation.
It allows Freeman to share his travel and personal transformation tales while building his audience. I set up an automated three-email sequence delivering the first chapter lead magnet. In each one, I was able to share a lesson from the book and show his adventurous yet introspective personality.
SEO Optimized Amazon Page
Travel memoirs are a competitive category on Amazon. Freeman’s Amazon page is optimized for search and his book appears in less daunting Amazon categories. The summary is written so the reader understands exactly how this book stands out from the crowd.
“Working with Jen has been an absolute pleasure from start to finish, and beyond! Thanks to her expertise, my website was launched alongside the publishing of my best-selling book with her team, and I’ve established myself as a thought leader. I am truly grateful and highly recommend her to anyone in need of a digital strategist and copy queen!”
~ Freeman Fung, Coach, TEDx Speaker, and bestselling author