Smitten Ice Cream

Project: Social Media Content Creation & Style Guide

Smitten’s social media objectives were to increase their number of followers and engagement on Instagram, Facebook and Twitter. The marketing manager found it difficult to find the time to plan and create new content in advance to grow their numbers.

After two months of creating and tracking their content, it was obvious they had a strong, loyal fan base on social media. They realized it would be helpful to create an actual guide for the marketing manager to refer to once she had to reabsorb social media back into her role. It could also be shared with guest Instagrammers, local partners and PR people to give them the Smitten brand guidelines to continue building strong brand relationships.

We created a guide that visually outlined photography styles that played well on social, copy and language for captions, optimal posting times, how to leverage user generated content and Instagram contest guidelines.

This collaboration resulted in the Social Media Style and Posting Guide, a PDF document that the marketing manager could refer to when she needed to plan content as well as share internally or externally with anyone who was going to represent the Smitten brand on social media.