FOR NON-FICTION AUTHORS

The AI Tool That Actually Gets Your Voice
(So you stay in your zone of genius)

Reach more readers with an AI tool that understands your unique voice.

Let's talk it through

You Wrote the Book. Now You Need to Build Your Audience.

And keeping up with all the newsletters, LinkedIn posts, podcast pitches, and social content basically feels like homework. Every. Single. Week.

So you’ve probably tried AI and run into these problems…

  • Generic AI gives you generic material

    That makes you sound like every other AI-generated thought leader. Because that's exactly what it is (surprise). So you spend hours editing to make it sound like you.

  • Or worse, you start from scratch every time.

    Because the AI "forgot" your voice from last week. So instead of building momentum, you're constantly starting over.

  • And you're stuck with three options that all kind of suck.

    Option 1: Spending 15 hours per week writing everything yourself. Time you don't have and the energy you need for more impactful work.

    Option 2: Hiring a content manager who needs your brain for every piece, which adds another person to manage, while your voice gets diluted.

    Option 3: Using ChatGPT and cringing every time it uses a cliché or generic cheerleading advice that makes you sound like everyone else.

None of these work. You know that.

Stack of eight books about business, startup, and innovation topics on a white table. The titles include "Zero to One," "Ego is the Enemy," "The Obstacle is the Way," and "Exponential Organizations."

Turns out it’s a lot easier to edit a crappy first draft than write one.

You know that moment when you need to write your newsletter and stare at a blank screen for twenty minutes? Or when you finish recording a podcast and realize you somehow need to turn that into six different pieces of content?

Most authors open Claude, type "write me a post about [topic]," and get something generic. Flat. Definitely not them.

This is what AI looks like when you use it intentionally.

It starts with understanding how you work and what you create. Then we build around that. Your proprietary thinking, your book's frameworks, your way of explaining concepts, and your actual voice all live in a custom tool trained on your work. So when you need content, you're not starting from scratch. You're starting from your ideas, with an assistant who helps you shape them into whatever format you need.

That's what a Custom AI Content Assistant does.

You stay in your zone of genius (the deep thinking, the original ideas, the expertise only you have). The tool handles the parts that drain you, like repurposing that podcast or drafting the LinkedIn post you've been avoiding for three days.

Here's what you get

  • Voice Analysis & Custom Training

    I dig into how you actually write and talk. Things like your word choices, your rhythm, and natural way of explaining things. Then I train your tool to sound like the sharpest version of you. Not a generic AI voice. Not a watered-down copy of you. But a version that hired me to blend your writing voice with scroll stopping hooks and more consistency.

  • Custom Prompt Guide

    Pre-written prompts tailored to your specific writing workflow. We’ll talk about what you create regularly like newsletters, LinkedIn posts, podcast pitches, guest article outlines, and more. Then you can delete those generic copy-paste prompts you’ve been using on repeat! These suckers are written for your workflow, your formats, and your voice. Huzzah!

  • Your AI Tool Setup

    I build and configure your custom AI tool on whichever platform works best for you (Claude or ChatGPT). By the time it's done, it already knows your writing voice, your frameworks, and how you think. It can question your logic, push back on weak arguments, and suggest ways to make your pieces stronger. You don't need to worry about the technical side. You just show up to your training session and learn on a tool that already knows your voice and is ready to use.

  • Your Training Session & Handoff

    I walk you through your tool step by step with no assumptions about what you already know. We'll troubleshoot together, test it live, and by the end you'll wonder why you waited this long. Your ideas and your body of work, finally working for you.

  • 14-Days of Direct Access to Jen

    After your training session you have 14 days of direct access to me via email or Voxer. Hit a snag? Not sure how to prompt it for a specific piece of content? I'm a voice message away.

  • Your Quick-Start Guide & Video Walkthrough

    A simple one page guide showing how your tool works, plus short video walkthroughs if you need them. Everything you need, nothing you don’t.

Plus: A 45-minute tune-up session 30 days after delivery to refine outputs and make sure everything is working exactly how you need it.

Close-up of a yellow and black butterfly resting on yellow flowers.
Jen Baxter, substack coach

Meet Jen

I'm a copywriter who's spent five years working with non-fiction authors. I've been watching really smart, accomplished people use AI in ways that somehow make their content worse, not better.

They ask ChatGPT to write a post about "X topic" and get back something technically correct, completely generic, and that sounds nothing like them. Then they spend an hour editing it into something passable. (AI at its best saves us time. At its worst, it gives us more things to do.)

These clients have a whole body of original thinking sitting in their books, podcasts, and articles. I knew the IP was there. What was missing was a tool that actually knew their work, their voice, and their unique workflow.

So I started building those tools. First, with custom Claude projects trained on their voice, their frameworks, and their way of explaining ideas. I created prompts and designed instructions for the content they needed, trained the tool to push back, question their logic, and not just cheerlead.

My clients kept saying things like, "This is remarkable. WOW." And it gave them a way to use all that thinking they'd already done instead of starting from scratch every time.

I think this is what using AI intentionally looks like. So far, my clients agree.

Let's Talk it Through
A woman with shoulder-length curly hair, wearing a white blouse and dark pants, sitting on a beige sofa, smiling, holding glasses in her right hand, surrounded by colorful throw pillows and a lamp in a cozy living room.

You already have the material.

Here’s what happens when your AI tool understands it all.

Your book's concepts, your frameworks, your way of explaining things. All of it in one place, ready to pull from whenever you sit down to write. And it all sounds like you because it came from your body of work.

It’s not generic AI. It’s your thinking, your voice, and your content.

So everything else gets easier because you’ll…

✓ Know that every piece of content you publish starts with your ideas, your voice, and your original thinking. Not a prompt or a template. It’s yours.

✓ Stop losing hours to content busywork. Do more of the thinking, the connecting, and the writing that only you can do.

✓ Build an audience of readers who tell their friends about you. That’s more than just follower counts; it’s loyal engagement.

✓ Open doors you didn't even know to knock on because the right people keep finding your work.

✓ Keep your book and ideas alive long after launch week and in front of the readers who need them most.

✓ Turn one piece of content into five without starting from scratch every time. Your newsletter becomes LinkedIn posts, podcast talking points, and social posts before your chai gets cold.

✓ Show up consistently in your field and become the go-to voice readers, podcast hosts, and event organizers actually remember.

Yellow dashed line representing a road or pathway.

Three weeks. Here’s how it goes.

  • Week 1: Voice Analysis & Strategy

    We start with a 1-hour strategy session to map out your content workflow. What do you create, how often, and where do you get stuck? What's taking too long, and what do you wish were easier? I want to understand how you work so I can design a tool that fits the way you actually think and create. This isn’t a generic setup someone else could use. By the end of this session, we have a clear plan for exactly what we're building and why.

  • Week 2: Custom Training & Tool Setup

    Using everything we mapped out in Week 1, I train your custom AI tool on your workflow, your voice, your style, and the proven copywriting principles that make your content connect with readers. I configure the tool (whether that's Claude or ChatGPT) with custom prompts tailored to the exact content you create. By the end of this week, your tool is fully trained, tested, and ready to go.

  • Week 3: Training Session & Delivery

    I walk you through your custom tool in a 60-minute live session (or pre-recorded, if that works better for you). How to use it, when to trust the outputs, and what to tweak. You leave with your quick-start guide, your video walkthroughs, and the confidence to actually use it on your own. And 30 days later, we check in. A 45-minute tune-up to make sure the tool is still fitting your workflow and doing what it should.

  • So what's the catch?

    Glad you asked!
    I handle the heavy lifting. Your total time commitment is about 2-3 hours across three sessions. That’s it. Our initial strategy session, one 60-minute training session, and one 45-minute tune-up. No ongoing meetings, no complicated setup. After that, the tool works for you. Every week, you get back hours you'd normally spend on content busywork.

Kind Words From Happy Authors

  • Dr Marc Cooper

    "Jen set up my Substack and Claude AI project folders. She did a fantastic job for me."

    Dr. Marc Cooper, Author, Speaker & Community Builder

  • Bald man in navy suit with blue shirt standing outdoors

    "Jen’s expertise extends beyond just copywriting. She knows how to effectively communicate an author's professional magic. She uses the power of personality to infuse it into website content, emails, and landing pages. She understood how to connect with my audience in a genuine and compelling way.”

    Anthony Arismendi, Former FBI Special Agent & Bestselling Author

  • Freeman Fung Mindvalley

    “Thanks to Jen’s expertise, my author platform was launched with my bestselling book, and I've received bookings for speaking and coaching engagements, which establishes me as a thought leader in my area of expertise. I am truly grateful for her copywriting, and highly recommend her services to anyone in need of a digital strategist and copy queen!”

    Freeman Fung, Certified Life Coach, Mindvalley Community Builder & Bestselling Author

Your Investment

Starting at:

$4,500

Here's what’s included

✓Three weeks of custom training and setup

✓ A tool designed specifically for your voice and content workflow

✓ One 60-minute training session and handoff

✓ 14 days of direct access to Jen via email or Voxer

✓ Quick-start guide & video walkthrough

✓ 45-minute tune-up session 30 days after delivery

Let’s talk it through

Questions? We've Got Answers

  • Yes! I train the tool specifically on your voice, your vocabulary, your storytelling patterns, and your unique perspective. It learns from your actual writing and speaking, not from generic prompts. The result is a tool that sounds unmistakably like you, and sharper, because it's also trained on proven copywriting principles that make your content work harder. It’s like hiring me one time instead of on an ongoing basis.

  • You don't have to be because I handle all the technical setup. (How cool is that?) You’ll get a fully configured tool that's ready to use. During our training session, I’ll walk you through using it step by step. That can be your first time using AI because I’ll be there to guide you. Plus, you have 14 days of support from me if you get stuck. At the end of the month, we have a 45-minute tune-up call to review how the tool is working, refine anything that needs adjustment, and make sure you're confident and getting the results you want.

  • Whether you’re using the free or paid version of Claude (or Chat GPT) your results can be generic when you don’t know how use it and what information to give it. It's trained on millions of sources and has no idea who you are or how you write. I’m training Claude within your own paid account about your material and your workflow. And you’ll have my support with a tune-up call to make sure it's genuinely delivering results. And that you’re confident using it. You're not just getting a prompt template. Think of it as 1:1 coaching with a copywriter and content strategist specifically for your writing goals and workflow.

  • Absolutely. Your tool will be optimized for the content types you work with most frequently. Whether you're creating newsletters, LinkedIn posts, podcast show notes, guest articles, social media content, or speaking bios. We build custom prompts for all of it. We can talk through how to adapt the tool to whatever you’re working on that relates to the material I use to train it.

  • That's why I offer 14 days of support and a 45-minute tune-up session. If something isn't working the way you expected, we adjust it. The tool is designed to evolve with your needs. And if after 14 days you're generally not satisfied, we'll work together to figure out what needs to change.

  • Even if you haven’t written a book yet, we have a proven process to create your voice and style guide based on blog posts, social media posts, articles, and podcast transcripts.

  • Yes! (And great question.)

    Once you have a solid first or second draft that is a great time to start building your audience. I can use your most current draft, your articles, interviews, speaking engagements, or podcast transcripts. Your voice is consistent across all these mediums, and we can use it to train your tool.

  • No, that’s not how I train these custom tools. This is for your relationship building content to support you in building an audience. It’s based on my training as a copywriter and content strategist working with non-fiction authors and thought leaders.

    Look, I know it’s tempting to use AI to help you with your book. But I recommend you still work with a book coach, editor, or ghostwriter to make sure you’re writing the right book to reach your goals, and that you’re clear who your reader is. I have a vetted network of people to help you with that and I’m happy to give you referrals. Once you have a foundational understanding and strategy for your book, then you’ll be in a place to use AI tools intentionally to help with certain aspects of the process. And at that stage you’ll be clear what you need to write and revise so your book reflects your unique voice and point of view.

    Once you have that dialed in, then we can talk about audience building to reach the readers who need it most.

Ready to Build Your Platform Consciously?

Let's create an AI tool that respects your voice and time.

What are you waiting for?