Before you pick colors, before you set up buttons, before you write your first post—you need strategic clarity on what you're actually going to say.

This guide walks you through the 3 frameworks that make everything else easy: book-adjacent topics, Newsletter North Star, and About page structure.

Download it below, work through the templates, and you'll know exactly what to write about from day one.

Strategic Messaging First. Tech Setup Second.

📬 You'll also receive this guide in your inbox, plus 5 emails over the next week diving deeper into each framework.

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