Set Up and Grow Your Substack
in 14 Days

Skip the hard parts of learning yet another platform and get straight to writing about the things you really want to write about.

Jen Baxter
Do the Work

Substack is the new "It" place for writers and storytellers. 

A step-by-step program designed for non-fiction authors and thought leaders to build their platform on Substack. Together we’ll choose the right name, topic, publication look and feel, and content strategy without all the confusion.

But any new platform comes with a learning curve. So trying to figure it all alone can be a serious time-sink.

The sheer number of decisions and tasks can be overwhelming, from setting up your author bio and publication name to crafting welcome emails and opt-out pages. And let's remember the most important pieces of content you need to create, like your About page, Start Here post, and subscriber benefits.

That's where "Set Up and Grow Your Substack in 14 Days" comes in.

This is designed to help you get set up fast with personalized guidance and a step-by-step approach that eliminates the confusion and overwhelm of learning a new platform. Plus, hands-on help with your content strategy and accountability to make sure your most important posts are top-notch.

In just 90 minutes, we'll tackle the essential setup elements together:

  • Your author bio and @substack handle

  • Publication name and short description

  • Welcome emails for paid, free, and founding subscribers

  • Subscriber benefits for each tier

  • Subscription renewal and expiration emails

  • Email sender name, banner, header, and footer settings

  • Opt-out page and welcome page message

  • ...and more!

I'll guide you through what you need to focus on now and what you can safely ignore for the first three months, ensuring you're set up for success without getting bogged down in the details.

stack of books
substack on phone

Here's what’s included:

  • Two 1:1 coaching sessions ($750 Value)

    • Session 1 (1 hour): We'll nail down your Substack's unique positioning, craft a compelling newsletter bio, and map out your three-month content strategy.

    • Session 2 (90 minutes): We'll tackle the backend of your Substack publication, setting up the essential elements and identifying the key focus areas for your first three months.

  • Video trainings for each step ($200 Value)

    No more scouring the internet for tutorials. My video trainings will help you master your Substack skills in no time.

  • Monetization strategy ($250 Value)

We’ll talk through when to go paid in a way that’s right for you. Considering all the options about what content is behind a paywall, what’s free, and the essential mindset shift behind making peace with charging readers money for your writing.

Plus, these great bonuses:

  • Voxer + email support ($350 Value)

  Got questions? I've got answers. Enjoy 1:1 support throughout your 14-day program.

  • 16-page workbook with examples ($100 Value)

Steal like an artist with this compilation of high-performing Substack profiles and screenshots for each step.

Investment: $475

Don't let the learning curve of a new platform hold you back from sharing your message and building your audience on Substack. With "Set Up and Grow Your Substack in 14 Days," you'll have the personalized guidance, tools, and support you need to fast-track your success on the hottest platform for writers and thought leaders.

Ready to set yourself up for success on Substack in just 14 days?

You can book your first session now. Let's turn your expertise into a thriving community on the platform everyone's talking about.

+ you can add on:

1:1 writing coaching sessions

We’ll work together to hone your unique voice on Substack. You’ll have expert eyes on your emails and the support you need to write a newsletter that turns subscribers into raving readers waiting for your next post.

Every. Single. Week.

  • "If you are starting a Substack, hire Jen! After a 90-minute session where she walked me through the ins and outs of starting it, I was able to dive in and saved me so much time. She showed me how to make it look great, gave great advice, and helped me with goals and a launch strategy. Her support was invaluable!"

    Liz Prueitt, co-founder Tartine Bakery, author, and James Beard Award winner

  • "Jen helped me kickstart my Substack newsletter, and I’m really happy with the results. Her expertise and guidance were key to get me up and running quickly and efficiently. After a 90-minute session, I felt clear and confident about my next steps. Her strategic insights helped me set up the tech and shape my content strategy. Her guidance is invaluable for author’s looking to start their Substack newsletter."

    Bob Goulet, Entrepreneur, Author, Creative Scientist

  • "Jen is totally skilled as a writing coach and helping you navigate starting your newsletter! I love reading her weekly newsletter about writing and I always take away something that makes my writing better!"

    Craig Perkins, Author, Entrepreneur, and Freedom Coach

Let's Get YOU Writing